September 2018
DREAM LOGIC at SFMOMA
and other Future Fires News
In this, our second newsletter of 2018, we mark the success of one our favorite groups of artists from the
SF Bay Area. We're celebrating Virtual Reality "done right," with minimal lines, individual attention to attendees, and beautiful content chosen to deepen and illuminate the topic at hand. Here we see the
4-person core team from Dream Logic making magic at the Magritte exhibition, running
through October 16th at the San Francisco Museum of Modern Art.
Dream Logic founders, Kelly Vicars and Lindsay Saunders, are profiled in
this article from CONTENT Magazine.More information on Dream Logic,
Liisa Laukkanen and Sean Kennedy, and their work with Future Fires HERE
MORE ABOUT THE TEAM
MINI-BURBLE. MARLING.
UMBRELLIUM PROJECTS NOW AVAILABLE THROUGH FUTURE FIRES!
When clients say they are looking for a "Wow Factor," why not exceed their expectations?
Here are two spectacular installations built to be deployed outside, and each representing a magical and surprising road to audience engagement. Each has happened on a large scale (UK, Paris, Netherlands). The protocol for production has been well worked out. And we're getting a very nice price from the artists!
MINI-BURBLE. MARLING.
UMBRELLIUM PROJECTS NOW AVAILABLE THROUGH FUTURE FIRES!
When clients say they are looking for a "Wow Factor," why not exceed their expectations?
Here are two spectacular installations built to be deployed outside, and each representing a magical and surprising road to audience engagement. Each has happened on a large scale (UK, Paris, Netherlands). The protocol for production has been well worked out. And we're getting a very nice price from the artists!
Mini Burble is a 10-story, interactive light installation comprising hundreds of balloons equipped with LEDs that illuminate the skyline. There are two ways that audiences can participate in the spectacle. The intuitive Mini Burble App enables them to paint the sky by tracing their finger across a scale model of the installation on a smart device. The Twitter Paint system is responsive to brand as well as the audience. After creating a bespoke hashtag, a simple Tweet with a choice of colour will trigger the transformation of the structure into a myriad of patterns.
The Mini Burble structure comprises of 300 x 36” balloons each housing bespoke LED light technology inside the balloons, and connected to a mobile server box at the base of the structure. The balloons are held in place with a custom net system that is used to fly, drive in the correct direction, slow down and to lower to the ground the Mini Burble. The Mini Burble App can be installed onto Android tablets supplied by the booker and allows up to 10 people at a time to paint the Mini Burble. The installation requires 6 x 13 amps power outlets for general use.
This is a large-scale experiential event suitable for large groups and large spaces. Several months lead time required.
Can a glowing, immersive, sound-interactive installation happen outside, in a public space? Yes. The UK-based Umbrellium studio specializes in making such ambitious works a reality.
Marling is a laser projected “apparition” that appears over the heads of the crowd, generated from two small shipping containers, one on top of the other. The top container houses the projecting laser and acts as the operating room, whilst the bottom container is used as storage. Fog machines are placed throughout the event space, producing a significant amount of fog that rises up into the laser light projection path revealing the sound reactive 3D laser structures. 6 x 13amp power outlets are required inside the containers & the event space must have a number of power distribution points.
Marling requires a minimum space of 100m in width, which must be accessible at night and without obstructions over 3.5m high e.g. trees, lampposts or bus stops.
Use of lasers can be restricted in some U.S. states.
MINI-BURBLE. MARLING.
UMBRELLIUM PROJECTS NOW AVAILABLE THROUGH FUTURE FIRES!
1024 Architecture
A HUGE GRAB-BAG OF ASTONISHMENT
When two brilliant creatives are at it for a decade, the list of projects gets longer. And longer.
Newly signed on with Future Fires management, Pier Schneider and François Wunschel
say they are "breaking away from the notion of limits between disciplines."
They are also creating a vastly entertaining body of varied work.
In “Vortex" the marriage of LED light sources to projection art and sculpture creates a dazzling play of light on lumber that seems to be in the process of flying or exploding. The photo, left, shows the piece by day. In the linked video you can see the piece at night, with DJ and dancers in full swing.
For a look at the complete 1024 Architecture Catalogue of projects, here's the link:
YVES PEITZNER LABS: OUR "GO-TO" TO SATISFY A CLIENT'S DREAMS.
3D RENDERINGS IN DAYS. QUICK REVISIONS. DETAIL-ORIENTED FABRICATION.
ACTIVATION THAT CHECKS ALL THE BOXES.
Pictured below: THE GIVING TREE - INTERACTIVE INSTALLATION
In collaboration with Hush Studios, in Spring 2018, Yves Peitzner Labs directed the “Giving Tree” interactive installation for Chobani at Grand Central Station in New York. Each visitor could plant a digital “seed” and watch it grow in the overhead tree canopy. For each seed planted, Chobani donated a case of yogurt to
No Kid Hungry. This installation was created for the 10 year anniversary of Chobani Yoghurt, USA.
Over 21,000 interactions were counted on the day of the installation.
The first step was showing the client the idea: What would this look like?
Future Fires works with Yves Peitzner and his team to show you and the end-client what they can expect. Working quickly, we welcome call-outs and revisions, and make new models and renderings until consensus is complete. Then the project can move ahead with speed and confidence
We offer:
• Budgeting, Timeline, Project Management
• Technological development, prototyping and testing
• Technical / architectural drawings and plans
• Programming
• Installation and build on location
• Set up and testing
• Option for maintenance (long term installations).
Our aim, overall, is to make it possible for you and your client to see quickly what an idea looks like, fully realized. We enable quick revisions, then move ahead with an efficient, actionable set of deliverables.
Return to Future Fires "Brands" page HERE
If we’ve shown you something that’s piqued your interest, or if there’s something you’re looking for, we’re available. And responsive!
CONTACT FUTURE FIRES
clark@futurefires.com gil@futurefires.com
Tel: 510.473.5299
